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DESCRIPTION:
The success of your
International Trade operations management depends on your ability to
use time, money, and human resources effectively in Global Economy
environment. Your challenge is to work with others to bring a variety
of disciplines and skills together to achieve an articulated goal. In
all kinds of operations - from International Marketing to Logistics
and Distribution - professionals at every level are facing such
challenges daily.
Nineveh Business School center recognizes
the increasing complexity of tasks managers face as organizations and
operations reorganize to meet the challenges of the international
business environment. In response to the growing demand for managers
who are professionally trained in export and import operations, we
have developed a certificate program that provides you with a thorough
background in the theories of international trade management and the
practical experience you need to apply what you have learned.
The framework of this
Program has been validated by the American industry and by the
International Association of Trade Training Organisations (IATTO) as
meeting its professional standards in the field of international
trade.
REQUIREMENTS:
The
curriculum for this certificate consists of the Foundation Module (6
required courses listed below) and the Advanced Module of specific
Case Studies All coursework must be completed within 18 months
(including up to 12 months for Module 1).
REQUIRED COURSES:
IT001 The Global
Entrepreneur - International Business Management
MG005 Competitive
Intelligence
MK006 International
Marketing
IT002 Logistics
FM001 Financial
Management for International Trade
BA001 Legal Environment
of International Business
The Global
Entrepreneur - International Business Management
Course description:
The emergence of a
global economy has challenged traditional assumptions about management.
For smaller companies seeking to penetrate worldwide markets,
international trade management skills could make the difference between
success and failure. This course introduces students to the theory and
practice of management in global business environment.
Prerequisites: No
previous study of management theory is assumed.
COURSE OUTLINE:
Unit 1. The
Global Economy, the Global Corporation and the Global Entrepreneur
Unit
2. The International
Business Plan.
Unit
3. The International
Institutional Framework.
Unit
4. Strategic Alliances &
Virtual Corporations.
Unit 5. International Buying
and Selling.
Unit
6. An Introduction to the
Rules.
Unit
7. The Export and the Import Process.
Unit 8: International
Marketing basics.
Unit 9: Logistics and
Distribution Managerial basics.
Unit 10: Information for
International Management and Negotiating Abroad.
COMPETITIVE
INTELLIGENCE
Course description:
This course is concerned
with issues relating competitive intelligence and how they can be of
benefit to managers in a competitive business environment. The course
will provide students with an understanding of competitive intelligence
and how it fits into the external industry environment. The course will
be based upon a solid theoretical foundation as well as on a variety of
real-life business cases, which describe competition and driving forces
in the modern business world. The students will be assigned to research
an industry and identify the firms competing in the industry. A
Competitor Analysis Paper will be the result of this research, which
will account for 50% of students’ final grade.
Prerequisite: No previous
study of competitive
intelligence and its
components is assumed.
COURSE OUTLINE:
Unit 1: Introduction to Competitive
Intelligence as a Part of Strategic Marketing.
Unit 2: Industry and Competitive Analysis.
Business and Market Definition.
Unit 3: Airline Industry Analysis. Sources
of Information. Company Situation analysis.
Unit 4: Athletic Footwear Industry
Analysis. Value Chain. Strategic Group Maps.
Unit 5: Susans Special Lawns Case.
Specific Industry and Competitor Information.
Unit 6: Work on Competitor Analysis Paper.
Unit 7: Presentation of Competitor Analysis
Paper.
Unit 8: Summary and Conclusions.
International
Marketing
Course description:
This course approaches
the topic of international marketing from a managerial perspective.
Exposure to world environmental characteristics and interdependencies,
as well as the objectives, strategies and tactics of marketing goods and
services to various countries and countries. The concept of effective
marketing management is also introduced.
Prerequisite: No previous study of
marketing and its components is assumed.
COURSE OUTLINE:
Unit 1: Market and market
Segmentation.
Unit 2: Four Strategies
for Target Marketing.
Unit 3: Identifying
Market Differences.
Unit 4: Segmenting
Business Markets and Finding the Best.
Unit 5: Positioning: The
Basic Focus for the Marketing Mix.
Unit 6: Global
Competition and Trade (International Business).
Unit 7: The Importance of
International Marketing (Research Paper).
Unit 8: Getting Involved
in International Marketing (Project).
Unit 9: The Marketing
Program.
Unit 10: Leadership and
Interaction.
Unit 11: Information
Management.
Unit 12: Control: reviewing
and evaluating Marketing Performance.
Unit 13: Summary and
General Overview.
Logistics
Course description:
Logistics involve the
steps taken to get your products to market; the crucial interplay of the
export team, documents, preparation, and transportation.
COURSE OUTLINE:
Unit 1: The Role of
Logistics in International Trade.
Unit 2: An Introduction
to Documentation I: Commercial Documents.
Unit 3: An Introduction
to Documentation II: Government Documents.
Unit 4: Order Processing.
Unit 5: Regulatory
Compliance.
Unit 6: Transportation.
Unit 7: Health and
Environmental Issues.
Unit 8: Shipping, Freight
Forwarding and Insurance.
Unit 9: Logistics at the
Destination: Customs Clearance, Storage, Warehousing.
Unit 10: The Import
Process: American Customs Procedures.
Unit 11: Logistics
Services.
Unit 12: Advanced
Logistics Issues.
Unit 13: Logistics and
Trade in Technology and Services.
Financial
Management for International Trade
Course description:
Financing plays an
essential role in international trade. Financing is the way in which
companies cover their cash requirements at times when revenues are
insufficient to cover their needs.
This course deals with
management of capital in a business firm. It treats policies and actions
relating to asset structure, risk, income, and cash flows. Operating and
financial analysis is also introduced.
COURSE OUTLINE:
Unit 1: An Overview of
Financial Management.
Unit 2: Analysis of
Financial Statements.
Unit 3: The Financial
Environment: Markets, Institutions, Interest Rates, and Taxes.
Unit 4: Risk and Return.
Unit 5: Discounted Cash
Flow Analysis.
Unit 6: Valuation Models.
Unit 7: The Cost of
Capital.
Unit 8: The Basics of
Capital Budgeting.
Unit 9: Project cash Flow
Analysis.
Unit 10: Risk Analysis
and the Optimal Capital Budget.
Unit 11: Capital
Structure Decisions.
Unit 12: Dividend Policy
and Conclusions.
Legal
Environment of International Business
Course description:
This course provides a
broad overview of business-related legal topics. Students will be
familiarized with the nature and sources of western law, court systems,
common law, statutory law, constitutional law, administrative law,
antitrust law, employment law, consumer law, international law, social
responsibility and business ethics.
Prerequisite: No previous
study of laws is assumed.
COURSE OUTLINE:
Unit 1: Nature and
Sources of Law.
Unit 2: Court Systems,
Jurisdiction, and Functions. Dispute Resolution.
Unit 3: Common and
Statutory Law.
Unit 4: Lawmaking by
Administrative Agencies. Ethics, Corporate Social Responsibility, and
the Law.
Unit 5: Contract and
Sales Law. General Tort Law.
Unit 6: Product
Liability. Business Torts and Crimes.
Unit 7: Agency and
Business Organizations. Antitrust Law: Regulation of Industry.
Unit 8: Antitrust Law:
Horizontal and Vertical Restraints of Trade.
Unit 9: Securities
Regulation. Employment Law: Protection of Employee Security and Welfare.
Unit 10: Employment Law:
Protection Against Discrimination and Labor-Management Relations.
Unit 11: Environment
Protection Law. Consumer Transaction and the Law.
Unit 12: The Legal
Environment of International Business and General Overview.
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